Magazine publishers unveil industry-wide ad campaign The leaders of five US magazine publishers have jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.

UBM to trial paywalls United Business Media (UBM) is experimenting with paywalls for its stable of UK B2B publications.

Recipes+ to lift ACP mag ad share ACP Magazines in Australia will lift its share of food magazine ad pages to almost 36 per cent if its proposed purchase of Recipes+, the third biggest-selling title in the category, goes ahead, according to industry data.

B2B study says readers prefer print In an effort to determine the preferred format of media properties in the B2B publication market, Signet Research, an independent market research firm, directly asked US subscribers of B2B publications for their feedback.

60 per cent of bigger magazine websites profitable, survey shows More than half of the consumer magazine websites with a monthly traffic of 1.5 million unique users and more are profitable, according to a US survey.