British Airways launches monthly magazine for its employees
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Airline British Airways is launching a new monthly magazine for its 37,000 employees, entitled Up To Speed.
The magazine will concentrate on in-depth analysis, profiles, travel and opinion. The new magazine replaces BA's long-running employee newspaper publication BA News, which was launched in the 1930s. Instead, news about the company will now be posted in a weekly e-newsletter, Up To Date, produced by BA's in-house team.
The new magazine will be produced by Cedar, the consumer publishers responsible for BA's in-flight titles, shareholder magazine and advertising generation.
Source: Brand Republic |
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| Last Updated: Wednesday, 16 June 2010, 08:56 |
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