Specialist children’s publisher Egmont has announced the launch of Toy Story magazine in the UK, under a licensing agreement with Disney. The monthly magazine goes on sale on 21 July 2010, to coincide with of the launch of the Toy Story 3 film in the UK.

Toy Story magazine will be targeted at the core readership of 4-7 year old boys, with an initial print run of 100,000. Each edition will be 24 pages in length, apart from a special bumper launch edition, which will be 28 pages.

The cover price will be £3.50.