The secrets of the covers that sell and sold magazines will be highlighted in a session at the 2nd FIPP Ibero-Americano Magazine Conference this month in Mexico City. Norberto Angeletti and Alberto Oliva, joint authors of Magazines that make and made history will present a seminar on the cover formulas that sell and sold magazines.

To learn from these cover success stories and to see the full programme for the FIPP Ibero Americano Conference on 18-20 January visit www.fipp.com/mexico2004

Attention-grabbing visuals from Vogue, Time, Stern, Quo, Paris Match, People, and Cosmopolitan will be scrutinised. From the steps taken by Vogue along the years to establish its brand identity as the fashion magazine in the world, to photoshop and photomontage as a resource to sell more copies of Stern, women‘s cleavage as a selling tool for Cosmopolitan, and ten rules to make the cover of Paris Match.

Angeletti and Oliva will examine Dick Stolley‘s current assessment of his own "law for covers" which he established as the first managing editor and founder of People, and assess its conclusions today: "Young is better than old, beautiful is better than ugly, TV is better than music, music is better than movies, movies is better than sports, anything is better than politics, and there is nothing better than a dead celebrity."

The session is based on findings from the book - Revistas que hacen e hicieron historia - originally published in Spanish in 2003 and due to be published in English early this year. The authors set out to study and analyse in detail those publications that, journalistically, revolutionised the publishing market, some of them because they made a niche for themselves and others, even though they weren‘t the first in their sectors, because they created a new style, offered innovations and generated a phenomenon that continues to have relevance in today´s journalism.

Norberto Angeletti has been senior editor at Clarin, a leading Argentinean paper, since 1996. Prior to that he was managing editor of various magazines at Editorial Atlantida including Para Ti, Gente and most recently Conozca Mas.

Alberto Oliva is the editor in chief of Ser Padres magazine, published by Gruner and Jahr USA. Prior to that he was associate editor of People en Espanol, published by AOL Time-Warner, and also worked as associate editor for Fortune Americas. He has been bureau chief of the Argentinean publishing company Editorial Atlantida and publisher of, among others, Gente, El Grafico, Conozca Mas, Para Ti and Billiken. For more information about their research visit www.magazineshistory.com

For more information about the event, including registration forms, visit: www.fipp.com/mexico2004 or contact Christine Scott: christine@fipp.com tel: +44 (20) 7404