Associa, a UK provider of membership and management services to trade associations and membership organisations, has launched the magazine New Vistas.

The content of the magazine aimed at 50-65 year olds covers  news features, articles on food and drink, finance, motoring and how to spend the kids’ inheritance.

Editor, Lorna Maybery, said: “New Vistas is about enjoyment and indulgence. It’s about rediscovering your get up and go and making the most of your time and money. It’s about good investments, property, travel and those things that give pleasure such as food and drink. It’s about doing all those things you’ve planned but have been putting off."

The magazine launched in November with an initial circulation of 40,000.