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Emap Inform to make all magazines A4

UK B2B magazine publisher Emap Inform is cutting the size of all of its titles to A4, and changing its print dates in a cost-cutting drive.

The group – which owns weeklies including Retail Week and Nursing Times – has said it will print all of its products on A4 paper, a slight reduction for most. Titles that will be smaller include Screen, Construction News, and Local Government Chronicle.

It will also print its titles ‘back to back’ on Tuesdays and Fridays to save costs and cut waste. Currently, titles are printed throughout the week - so publication dates will change for some magazines.

Emap Inform chief executive Simon Middelboe said: "We believe that this is a much less painful way of reducing costs than cutting marketing budgets, or cutting investments in editorial and sales. We've been able to make a significant cost reduction, which otherwise we would have had to extract from editorial resources.”

Source: Press Gazette

Last Updated: Wednesday, 25 February 2009, 13:09