Software company Woodwing has developed an iPhone newsreader application that offers a full-service model to publishers.

The service includes branding of the application, connection to a content source, hosting the data/traffic and putting the branded application in the app store for the customer.

The iPhone newsreader’s features include:

·         Smooth navigation

·         Bookmark function for favourite news headlines

·         Search functionality

·         Direct access to contact information

·         Possibility for users to add their own RSS feeds

·         Advertising possibilities

Woodwing has organised an iPhone newsreader webinar on Wednesday 13 January 2010, which is free to attend.

Source: Woodwing