Following three highly successful events in 2006, 2007 and 2008, FIPP will be running a fourth Research Forum on 18-19 March 2010. It will be held in Amsterdam, The Netherlands and will be hosted by FIPP member publisher Sanoma Uitgevers at their headquarters.

The Research Forum is a two-day event designed for publishers, research professionals and marketing executives. It has in the past attracted some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry.

Objectives

The key objectives will be:

• To discuss a number of topics identified as the most pressing current magazine research issues by FIPP’s Research Committee
• To enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work.
• For FIPP to circulate the key points, to help improve magazine research around the world

Programme

The programme will begin at 11:00 a.m. on 18 March, and continue until approximately 3:00 p.m. on 19 March.

Principal topics to be discussed will include:

Measuring the effectiveness of magazine advertising

Case studies of real campaigns – magazines on their own, or in combination with other media. Econometric modelling of effects. Identifying magazines’ unique contribution. Magazines’ influence increases the nearer the criterion is to the purchase decision.

Multi-platform planning systems

Building databases which combine audience data for magazines, internet, television and other media. Data fusion. How such mega-databases are used in practice. Do they present dangers for magazines?

Time-based media planning

Is there an over-emphasis on time spent with each medium? How magazines can fight back. Readership accumulation. Gross rating points for print media. Repeat reading.

Magazines and the internet

How the two media work together. Synergy. Magazines drive consumers to visit the web. How an online campaign benefits from working in conjunction with magazine advertising. Cutting through the digital clutter.

Measuring magazine ad impact, including actions taken

How it can be done. What is available?

Engagement: defining it, measuring it

Emotional reasons for reading magazines. How does print fit into the everyday lives of consumers? How can the qualitative aspects of the magazine experience be built into day-to-day media planning? How to define ‘engagement’, then how to measure it. Conclusions for media strategies.

Publishers’ online panels

A way of keeping costs down, while creating innovative information. Delegates’ experience, and best practice.

Reporting on other instructive research

Interesting and practical studies which delegates have carried out, not covered under the headings above: we’d like to hear about it.

Synopses

Attendees are given the opportunity to present any relevant research from their company or national association, as well as talking about any large-scale developments in their country.

In order to facilitate open discussion, for each topic there will be a few short prepared presentations (though no major speeches) but the emphasis will be on providing plenty of opportunities for debating the issues.

Attendees who would like to make a contribution in the form of a short Powerpoint presentation on a relevant topic are asked to supply a brief written synopsis to FIPP research consultant Guy Consterdine

Who should attend

The programme is designed for individuals with research responsibilities within magazine publishers or associations, from any part of the world. Proceedings will be conducted in English only.

Delegates in the past have attended from more than 15 countries including Argentina, Philippines, South Africa and the US, as well as many European countries.

Venue

The event will be held in the offices of Sanoma Uitgevers BV, Capellalaan 65, 2132 JL Hoofddorp, Amsterdam.

Booking

Delegate rates, including access to the two-day event and lunches, are as follows:

National Associations: £99

FIPP members: £199

Non-members of FIPP: £299

To book, email Claire Jones

Attendees must cover their own travel and accommodation costs. Details of recommended hotels will be available shortly.

As before, in order to create conditions conducive to good discussion, the number of delegates will be limited to 50. Accordingly, bookings will be taken on a first-come first-served basis.

Bookings will not be accepted from other types of organisation than magazine publishers or associations, or their consultants.

For further information contact Claire Jones

FIPP is most grateful to Sanoma Uitgevers for hosting this event