This Global Research Update is emailed to you four times a year, listing a few of the latest additions to the Research section of FIPP’s website.

Fresh reviews of research studies, and other research-related commentary, are frequently added to the website. In addition, the website is a rich archive of research reviews and articles of relevance to magazine publishers, going back many years. If you are looking for evidence about how magazines work, the effectiveness of magazine advertising (on its own or in combination with other media), or the role of magazines in today's digital age, make this website an early port of call. You should find what you are looking for, or pointers that set you in the right direction.

To access the research website go to fipp.com and click ‘Research’ on the horizontal menu across the top of the screen. The two main headings are as follows:

News
This provides a list of all articles added to the site, in chronological order showing the latest item first.

Research database:

• How readers use magazines – all aspects of how readers interact with their chosen magazines
• Magazines and other media – how magazines and other media work together, including case studies of the effectiveness of mixed-media advertising campaigns
• Magazine websites – research about websites created by magazine publishers
• Digital media – research about the internet, mobile and other digital media as communications channels, and their effectiveness in marketing campaigns
• TV, radio, newspapers and other media
• Research techniques and events – research techniques, and events focused on media research
• Compilations of research studies – books and reports which review a range of media research studies