Bonnier to expand magazine brands into book projects
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Bonnier Corp. has taken another step in its aggressive acquisition plan, only this time not in magazine publishing. The Swedish-owned company has announced that it has acquired Weldon Owen Publishing and will create a book division to manage it.
Financial terms of the deal were not disclosed. Weldon Owen, however, has annual revenues of approximately $20m. Bonnier said adding Weldon Owen will allow the company to expand its existing magazine brands and content into book publishing projects. The company said it is considering bookazines, collectible yearbooks and other book products for sale on newsstands and online.
Source: Folio |
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| Last Updated: Wednesday, 16 December 2009, 11:46 |
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