As part of the new strategic plan by American Business Media (ABM), the Interactive Advertising Bureau (IAB) has met on several recent occasions to discuss the development of a set of digital media policies and guidelines that will become the standard for the B2B industry.

“It is illogical to have two gauges of railroad,” commented ABM president and CEO Gordon Hughes. “And it is my view that marketers and advertisers seek only one set of media industry standards. The IAB has already done some outstanding work in establishing digital policies and standards. As we are the centre of the B2B ecosystem, it is the responsibility of ABM and our Digital Media Council to ensure that these standards are relevant for our industry.”

ABM will present these digital B2B media standards during its board of directors meeting in March.

Source: ABM