US B2B magazine association American Business Media (ABM), has announced that it has named Clark Pettit (pictured) as president and CEO, succeeding Gordon Hughes.

Pettit has experience driving digital transformation in the entertainment and music industries. He has held key technology and senior management positions at major public media companies and at a digital media services start-up within a major consulting firm, and has also advised private equity funds investing in media companies.  His work in the US market is enhanced by a global perspective gained from significant experience on the ground in Europe and Asia. 

“The B2B media industry is currently grappling with fundamental changes in the ways that businesses get and use information,” Pettit said. “Many of these changes parallel the ways that the consumer-focused media industry has been transforming, particularly through digital media and internet connected technologies. I believe that my experience in managing transformational change, embracing these new technologies and behaviours, and finding new business and revenue models will be directly relevant to ABM, its members, and the B2B media industry. Going forward, ABM will partner with member companies to enhance its leadership role, while delivering new thought leadership, products, and services to members that better enable their success.”

Read an interview with Pettit on Folio.

Source: ABM