UK-based customer publishing association, APA, has announced the launch of the International Content Summit, to be held on 24 November 2010. The summit, entitled ‘The Power and Future of Content’, will be the world’s leading conference on branded editorial content.

The Summit will take the form of a one-day conference, gathering some of the world’s leading experts in digital and print to define and discuss the revolutionary concept of ‘content’. The event will bring together international marketers, media leaders and content makers to give unrivalled insight into the industry to both brand marketers and agency professionals alike.

An interactive format of roundtables, panel discussions and Q&A sessions will see key industry figures debate the burning issues of the day.

The Summit programme is divided into five key sessions, giving a 360-degree view of the content industry and its future. The subjects to be debated include:

• Future of content for brands
• What consumers want and how they want it
• The future of advertising
• Content and distribution
• Cross media content and driving brand sales

The International Content Summit 2010 will take place at Old Billingsgate in London.  For more information visit content2010.co.uk or follow @Content2010 on Twitter.

Source: APA