POP toolkit

Using evidence-based research from 110 studies across the globe, Proof of Performance: Making the case for magazine media, shows how magazine advertising works on print and on digital platforms. The report is published by FIPP, the worldwide magazine media association, and authored by FIPP research consultant, Guy Consterdine.

POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. The digital edition is FREE to download. For single and bulk print copy orders plus translation rights information, see below. Why not display the POP ad (left) on your website?

01: The powerful relationship between readers and their favourite magazines

02: Tablets and magazine engagement (content)

03: Impact of ads in digital formats

04: Cross-media comparison

05: Tips on magazine media

 

 

Follow POP's journey on Twitter (#POP), Facebook, and the FIPP LinkedIn group.

For single copies, visit the FIPP publications page. 

For bulk copies of POP, download the order form.

 

 

We love our magazines - We love digital magazines

At the FIPP Research Forum in London on 29 May 2012, Consterdine presented the report: