Trends toolkit

The 18th edition of FIPP World Magazine Trends 2012-13 is now available in print, digital and Excel editions. Published by FIPP, the worldwide magazine media association, Trends is the annual monitor of the magazine media, country-by-country, region-by-region and globally. Data is provided by ZenithOptimedia, PricewaterhouseCoopers, Wilkofsky Gruen Associates, FIPP national associations, publishers and industry experts with consultant editors World Newsmedia Network (WNMN).

According to Trends data from ZenithOptimedia, global ad expenditure is on the upswing, forecast to grow 4.3% in 2012, reaching almost US$502 billion by year’s end. In 2011, adspend was up by 3.8%, and 2013 and 2014 are expected to see even larger growth, at 5.3% and 6.1%, respectively, the data shows.

Other key trends include:

o   Advertising expenditure by medium is shifting, as print mediums see downturns while digital technologies are emerging as an important player in the media landscape

o   Longer term optimism: gradual but sustained improvement in ad expenditure in North America, Western Europe and the Middle East and North Africa in 2013 and 2014

o   Asia Pacific, Central and Eastern Europe and Latin America should all achieve 7% to 10% annual growth over the next two years

o   60% of growth is coming from developing markets

o   And 35% of that global growth is coming from Brazil, Russia, India and China alone

o   Total consumer magazine advertising revenues are increasing in the Africa/Middle East region according to PricewaterhouseCoopers LLP and Wilkofsky Gruen Associates

o   In Asia Pacific, 2011 was the first year since 2006 in which every medium grew

Everything you ever wanted to know about magazine media…

The digital edition book, powered by Nxtbook, provides reports on 54 countries. It outlines the consumer and B2B magazine markets in each country including:

o   Number of titles

o   Number of publishers

o   Total copies sold or distributed

o   Revenue sources

o   Sales distribution breakdown

o   Top publishing companies

o   Average cover price

o   Average issue readership

o   Internet penetration

o   Mobile penetration

o   E-reader and magazine website listing

Useful resources include a unique monitor of cross-border launches in the last year, tax on print, GDP and consumer prices (inflation rate).

Now available also as an open access Excel edition.   Order Trends today!

Have a password for Trends already? Click here to access your subscription.

For further information please contact Helen Bland at FIPP.