These five phenomena have moved from the idea, early adoption, or too-resource-intensive stage to becoming accessible, critical elements of publishing:
Mobile will very soon become the dominant platform for information distribution and consumption, and it is so revolutionary that some are calling it a “do-over” chance for legacy media who got the whole internet thing so terribly wrong.
Meanwhile, video has also quickly become the most effective, most powerful, and fastest-growing method of delivering content and advertising to the largest audience, all in ways that are increasingly accessible to all publishers, not just those with big budgets.
Programmatic advertising suddenly appears on its way to becoming the way most ads will be sold and scheduled.
Big data is now able to put serious science and analysis behind every decision we make in magazine publishing, from content to advertising to new products to customer relations. Not that every decision should be data-driven--but we’re fools to ignore it.
And, finally, native advertising is revolutionising the world of content, advertiser magazine relationships, advertiser-reader relationships, and revenue models.
The report also looks at global case studies providing insight on everything from e-commerce and m-commerce, print innovations, events and conferences, innovation labs, start-ups to watch and magazines making a buzz, to Google Glass and finally magazines you can plant and a magazine as a mobile wifi spot.
Case studies include:
• How to build branded content
• What advertising works on mobile
• Mobile-focused publishing
• Face-to-face: the power to convene
• Monetising chats
• Paywalls that work
• Print is alive and well
• Print on demand
• Startups to watch
• Big data as a decision making tool
• Innovative use of video
• Video advertising
• Instagram, Vine and YouTube’s paid and partner channels
Some of the brands featured in the report are BuzzFeed, Condé Nast, The Huffington Post, Atlantic Media, Virgin, Pepsi, Forbes,The Washington Post, Hearst, Microsoft, The Guardian, OgilvyOne, Nivea, Elle, and Netflix. It also provides insight from Google, ZenithOptimedia, Nielsen, Reuters, Digiday, eMarketer, and GfK.
Innovations in Magazine Media 2014 World Report
will be available on March 24 in print, digital and app formats. Order now
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For further information, including translation rights, bulk discounts and how to invite the editors to speak at your events, contact Sylkia J. Cartagena
or Helen Bland