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advertising strategy

Chart of the week: What are the top 10 goals of influencer marketing? The direct pay-for-play broadcast model of advertising does not work like it used to. One of the most apparent reasons being the use of ad blockers. Influencer marketing has established itself as an alternative means of indirect brand promotion. Asking influencers to promote your wares has its obvious advantages. It’s a more subtle means of manipulating potential customers to part with their money. According to data published in a report by Brandchannel (http://brandchannel.com/2017/01/26/5-questions-traackr-influence-012617/), influencer marketing should have the overall brand advocacy at its foremost goal. 94 per cent of respondents named this as the top goal of influencer marketing. Second most important goal is the expansion of general brand awareness.
Chart of the week: What are the top 10 goals of influencer marketing? The direct pay-for-play broadcast model of advertising does not work like it used to. One of the most apparent reasons being the use of ad blockers. Influencer marketing has established itself as an alternative means of indirect brand promotion. Asking influencers to promote your wares has its obvious advantages. It’s a more subtle means of manipulating potential customers to part with their money. According to a data published in a report by Brandchannel (http://brandchannel.com/2017/01/26/5-questions-traackr-influence-012617/), influencer marketing should have the overall brand advocacy at its foremost gal. 94 per cent of respondents named this as the top goal of influencer marketing. Second most important goal is the expansion of general brand awareness.
Time Inc. Connected Consumers study Time Inc. Connected Consumers study
Time Inc. AdSense study: Uncovering the value of magazines Time Inc. AdSense study uncovering the value of magazines; proving the effectiveness of magazines; understanding their role in the media mix; and evaluating brand campaigns across media.
Chart of the week: We like emails to spark our interest Email marketing is still one of the most effective ways to get potential consumers interested in a product. What stands true for clothes and sneakers also goes for publishing products. According to data published in a new study by Adobe Digital Insights, the (in digital terms) relatively old-school method of emailing people shows a year-on-year decline, but still is by far the most liked method. Almost 50 per cent of the respondents said they preferred to be contacted this way. Perhaps even more surprisingly, the direct mail comes in second place. Then again, all marketing methods on the rise are digital or semi-digital: apps, social media, text messages and even phone calls.
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Innovation 2016 chapter: How to make mobile the monster it should be Innovation 2016 chapter on how to go mobile-only and replace desktop ads with mobile-friendly formats and contextually relevant ad messages
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Innovation 2016 chapter: How to solve the ad blocking crisis: Fix, don't fight innovation-2016-chapter-how-to-solve-adblocking
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