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Chart of the week: Instagram stories blows past Snapchat The company introduced several Snapchat-like features to its social platforms in the past year, hoping to beat Snap at its own game. And while “Messenger Day” and WhatsApp’s new “Status” feature, both heavily inspired by Snapchat Stories, have been received with skepticism so far, “Instagram Stories” is threatening to become a real problem for Snap. According to a recent blog post by Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. While we have yet to find out how many users Snapchat added since December when 161 million people used the app on a daily basis, it is highly unlikely that Snapchat’s user base will be anywhere near 200 million. In the weeks leading up to Snap’s IPO in early March, many potential investors were alarmed by the fact that Snapchats quarter-over-quarter user growth slowed down significantly in the third and fourth quarter of 2016 – the same time that Instagram rolled out Instagram Stories. If Facebook continues to relentlessly copy Snapchat’s most beloved features, it’s hard to imagine the latter winning against the social media Goliath that is Facebook.
Chart of the week: Instagram and Facebook for B2C, LinkedIn and Twitter for B2B Social media is developing into one of the most important advertising channels on the web. According to the latest report by the Search Engine Marketing Professional Organization (SEMPO), search ads still dominate online, but social media is the fastest growing segment. The 500 marketing professionals asked for the survey have pretty clear preferences when choosing specific platforms to use for either reaching individual consumers or targeting other businesses on social media. The data shows that the marketers prefer LinkedIn and Twitter when trying to reach businesses through paid social media ads. On the other hand, the somewhat more quirky platforms, like Instagram and Facebook, are said to be the best choice to get the message across to the individual consumer. See the research here: http://searchengineland.com/2016-state-search-report-paid-search-dominates-social-ads-catching-272099 https://sempo.site-ym.com/page/pr_20170328
Chart of the week: Views on 'fake news' 'Fake news' is all over the news. Not just because some observers think that media organisations have a habit of spreading things that don't represent the real world. Also, because the media of course is pretty worried about its standing with the general public, who it (for the most part) tries to inform to the best of its abilities. As our chart shows, most British people taking part in a recent YouGov survey (https://yougov.co.uk/news/2017/03/23/what-counts-fake-news/) think that organisations who deliberately spread things that aren't true are engaged with 'fake news'. On the other hand those organisations that are perceived to be honest but have a clear political viewpoint or agenda cannot be counted as spreading 'fake news'. The lesson to be learnt here is that you shouldn't label news organisations 'fake news' just because they convey views that you dislike. This applies to the general public but should especially be heeded by influential people in the limelight.
Chart of the week: Where Instagram's stationary users hail from Instagram is one of the rising stars of social media, taking advantage of users’ preference for pics and vids on the net. This statistic (https://www.similarweb.com/website/instagram.com) represents the regional distribution of Instagram traffic in January 2017. The greatest share of desktop traffic to Instagram was from the United States, 18.34 percent of traffic, while traffic from the United Kingdom accounted for 4.01 percent of site visits. Russians, Brazilians and the Turkish are the other most prolific stationary users of this particular social media outlet. In total, Instagram had 1.8 billion visits in January with an average visit duration of 6:16 minutes.
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Fake news and how it's perceived “The Trump campaign has confirmed to Hannity.com that Mr. Trump did indeed send his plane to make two trips from North Carolina to Miami, Florida to transport over 200 Gulf War Marines back home.” The story posted in May 2016 was a fake. Trump never sent his plane to bail out the soldiers in 1991, after they had returned home from the first Gulf War. However 49 percent of respondents asked in December 2016 by Ipsos thought this was probably very accurate. Another fake story originated on the satirical website WTOE 5 News in July 2016. The headline read: “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” This, of course, wasn’t true either. Still, 28 percent of the 3,015 respondents thought this very likely might have been the case. While many people state that they’d be able to spot a fake in the news, actually it seems to be harder than many think.
Edelman Trust Barometer 2017 Executive Summary Edelman Trust Barometer 2017 Executive Summary. Online survey in 28 countries. 17 years of data. 33,000+ respondents total. 25-minute survey. All fieldwork was conducted between October 13th and November 16th, 2016.
Edelman Trust Barometer 2017 Full Report Edelman Trust Barometer 2017 Full Report: online survey in 28 countries. 17 years of data 33,000+ respondents total. All fieldwork was conducted between October 13th and November 16th, 2016.
Time Inc. Connected Consumers study Time Inc. Connected Consumers study
Time Inc. AdSense study: Uncovering the value of magazines Time Inc. AdSense study uncovering the value of magazines; proving the effectiveness of magazines; understanding their role in the media mix; and evaluating brand campaigns across media.
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