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Chart of the week: Millennials are the most prolific digital assistant users They haven't had their big-time breakthrough yet. Still, digital voice assistants - such as Amazon’s Alexa, Apple’s Siri, Google Now and Microsoft’s Cortana - are on the rise. The generation fastest taking a liking to the digital servants are Millennials (born between 1981 and 2000). This isn't all that surprising, as most of them are digital natives. However, the gap to the next youngest generation, the Generation X (born 1965 to 1980) will keep on widening, as their pace of adoption will likely lag behind that of the Millennials, according to predictions made by eMarketer (https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812). While the number of Millennial users is likely to jump 16 percentage points from 23.3 in 2016 to 39.3 per cent in 2019, the Xers could possibly leap a mere 3.8 points in the same time period.
Zenith's Advertising Expenditure Forecasts executive summary Underlying growth in global adspend strengthens in 2017 - Recovery in Latin America and Central & Eastern Europe - Asia Pacific is leading global adspend growth - Weak growth in the UK drags down Western Europe - Media & entertainment advertisers most confident of growth this year
Zenith's Advertising Expenditure Forecasts executive summary Underlying growth in global adspend strengthens in 2017 - Recovery in Latin America and Central & Eastern Europe - Asia Pacific is leading global adspend growth - Weak growth in the UK drags down Western Europe - Media & entertainment advertisers most confident of growth this year
Chart of the week: Media and entertainment top in smartphone share According to a recent Adobe report released at the end of March (https://www.slideshare.net/adobe/adis-us-best-of-the-best ), the smartphone share of visits continued to grow by an average 18 per cent year-over-year across all industries in 2016 in the United States. The top 20 per cent of sites using Adobe Analytics Cloud outperformed their peers by an average of 53 per cent. As our infographic shows, the top 20 per cent in media and entertainment are setting the gold standard for mobile strategy, as 60 per cent of their traffic comes from smartphones. It’s the only industry in which the top dogs get more traffic from smartphones than from other sources. The travel and hospitality industry comes in at second place with 47.1 per cent, almost tying with the automotive industry at 46.8 per cent.
Chart of the week: Willingness to pay for digital media Amazon opened its marketplace for digital subscriptions recently. In some observers estimation, whatever this particular digital retailer gets into can be considered potentially profitable. On its site, fittingly dubbed "Subscribe with Amazon", media outlets can market magazines and newspapers digitally. Indeed, consumers seem to be willing to part with money for access to legacy media online. According to a recent Statista survey in February (https://www.statista.com/statistics/681181/willingness-to-pay-for-digital-media-united-kingdom-uk/), 21 per cent of the 40 to 49- year olds in Britain would be willing to pay for digital legacy formats, with the 30 to 39 age bracket coming in a close second with 19 per cent. The New York Times for example swung into the profit zone with a steady rise in digital subscriptions, adding 308,000 digital subs in first quarter of 2017. (This might also be down to the current political set-up in the U.S.)
Chart of the week: Ads in legacy media still most tolerated According to data compiled by Kantar Media, people still prefer advertisements in legacy media, whereas they obviously dislike them more in new media formats. The report is based on a survey of 5,213 adults, 18 years or older with access to the internet, across 5 countries (Brazil, China, France, UK and the US). For this chart we subtracted the answers "I dislike it generally" from those saying "I like it generally, it can be enjoyable" (and discarded "doesn't bother me" or "don't know") to form a sort of index score. According to this, advertising in magazines is the most liked, while advertising in online videos is the least liked. The only legacy media that got a negative score was radio. The only new media format that got a positive mention was online "print".
Chart of the week: Facebook and Tencent are top of the social media league Facebook has released figures for the first quarter of 2017. The social network was able to add to its active users (MAU) portfolio by around 17 percent compared to last year and now boasts 1.94 billion MAU worldwide. When comparing the figures to other social media outlets it becomes clear that Facebook’s closest competitors aren’t really challengers to the throne. WhatsApp and Facebook Messenger are enjoyed by round about 1.2 billion users worldwide but belong to Facebook Inc. Facebook’s closest outside competitor is called Tencent and is one of China's biggest publically traded tech companies. Its subsidiaries QQ, WeChat and Qzone count around 2.4 billion monthly active users. Facebook is barred from operating in China’s vast market for political reasons. Then again, WhatsApp still works in China. https://www.statista.com/page/compass https://investor.fb.com/investor-news/press-release-details/2017/Facebook-Reports-First-Quarter-2017-Results/default.aspx
Contents page - Innovation in Magazine Media 2017-2018 World Report Index of contents of the FIPP annual report: Innovation in Magazine Media 2017-2018 World Report
Innovation chapter 2017: Editors' note on how to successfully manage radical reorganisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
Chart of the week: Instagram stories blows past Snapchat The company introduced several Snapchat-like features to its social platforms in the past year, hoping to beat Snap at its own game. And while “Messenger Day” and WhatsApp’s new “Status” feature, both heavily inspired by Snapchat Stories, have been received with skepticism so far, “Instagram Stories” is threatening to become a real problem for Snap. According to a recent blog post by Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. While we have yet to find out how many users Snapchat added since December when 161 million people used the app on a daily basis, it is highly unlikely that Snapchat’s user base will be anywhere near 200 million. In the weeks leading up to Snap’s IPO in early March, many potential investors were alarmed by the fact that Snapchats quarter-over-quarter user growth slowed down significantly in the third and fourth quarter of 2016 – the same time that Instagram rolled out Instagram Stories. If Facebook continues to relentlessly copy Snapchat’s most beloved features, it’s hard to imagine the latter winning against the social media Goliath that is Facebook.
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