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Why Adobe says tablets continue to trump smartphones when it comes to shopping


Whether you call it ecommerce or T-commerce (for tablets), when it comes to mobile shopping, tablets are proving to be the most popular mobile device, says Tab Times.

A new study by Adobe Systems found that 55 per cent of tablet owners reported using the device for buying products, compared to 28 per cent of smartphone users. Tablet users also appear to make shopping more of a regular activity; 44 per cent of tablet users said shopping was a typical activity on their devices versus only 20 per cent on smartphones.

Adobe’s report was based on a survey of 1,003 American adults conducted from 28 November - 3 December who owned a tablet and/or a smartphone.

Read the rest of this story at Tab Times
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Published: 22/01/2013

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