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Article
Bauer Media Group makes acquisitions from Marquard Media
On 11 May, Bauer Media Group finalised a deal with Marquard Media to publish the German titles Cosmopolitan, Joy and Shape.Joy is now wholly-owned by Bauer Media Group, and the German editions of Cosmopolitan and Shape will be published by Bauer under licence from Hearst Magazines and American Media, respectively.
The agreement encompasses the takeover by Bauer Media Group of the German language magazines as well as their associated online activities. The transaction includes 100 percent of German Premium Magazines, situated in Zug, Switzerland, as well as 100 percent of MVG Medien Verlagsgesellschaft, situated in Munich, Germany.
Yvonne Bauer, owner of Bauer Media Group said: “This transaction opens up new commercial and distribution channels for us with fantastic brands in both the print and digital sectors.”
Visit both Bauer Media Group and Marquard Media’s stands at WMM on 29-30 May in London, UK.
