Download FIPP’s Proof of Performance report now

The digital edition of Proof of Performance has been released today and is available for free at http://www.fipp.com/POP. 

Using evidence-based research from 110 studies across the globe, Proof of Performance: Making the case for Magazine Media, shows how magazine media, on print and on digital platforms, continue to thrive in an era of unprecedented media change.

The report is published by FIPP, the worldwide magazine media association, and authored by FIPP research consultant, Guy Consterdine. Chapters include:

• Magazines in print
• Magazines in digital format
• A comparison of magazines and other media
• Advertising effectiveness

It also provides insight into how new devices (such as tablets and smartphones) and new channels (such as social media) bring new audiences for magazine brands, as well as leading some existing print readers to use both print and digital and others to migrate to digital exclusively. €œThe remarkable strengths of tablets, websites, smartphones and social media in presenting magazine content, and consumers’ enthusiastic acceptance of these new means of delivery, means that for publishers there is a dramatic and continuing shift in profile towards digital audiences€“ without necessarily reducing print audiences. All in all, this indicates a very healthy future for magazine media,€ is one of the conclusions drawn in the book.

The digital edition is available free at: http://www.fipp.com/POP. Please encourage all your colleagues, agencies and advertisers to visit and download POP today.

Printed copies are available at £35 (members) and £42 (for non-members) including postage and packaging. Order single copies at: http://www.fipp.com/publications. 

Special rates for bulk order, plus courier costs (contact Helen Bland to place an order):

Number of copies   FIPP members             Non-members

1 (including P&P)          £35                                  £42

2-50                           £20                                   £26

51-100                        £15                                  £20

101-1,000                    £5                                    £7

Translation rights for POP are also available, which includes a small fee and full access to all graphics and rights. Contact Helen Bland for more information.