The third week of the Magazine Brand Management Certificate (MBMC), FIPP’s professional development course for tomorrow’s senior executives, took place last week in London.
The Strategic Planning module began the week, led by consultant Richard Flaye. The participants learned how to prepare a strategy and plan the future direction of their magazine brands. Mike Hewitt from GTNews.com then took the participants through the Digital Publishing module, and the final day looked at Leveraging your Magazine Position with Audits, led by BPA’s Stuart Wilkinson. This module focused on a wide range of media metrics, and discussed the importance of benchmarking a brand’s performance for internal and external reporting. It also looked at the landscape of auditing around the world.
To register your place or receive more information about the next MBMC course, starting in January 2012, contact FIPP’s training coordinator, Jenny Stubbs.
FIPP would like to thank UPM for its continued support at sponsor of the MBMC.