@charlenerolls Glad you enjoyed it! See you next year :) Fri, May 24, 2013
RT @charlenerolls: @FIPP_magazines research forum drawing to a close. So many fascinating studies. Overall message: magazines are awesome. … Fri, May 24, 2013
Another #FIPPResearch Forum is over. Thank you to all the speakers for giving such great presentations, and to everyone who attended! Fri, May 24, 2013
RT @charlenerolls: Magazines are guides in a digital world that is uncertain, insecure. Element of trust. Helps us to organise. -Nancy Detr… Fri, May 24, 2013
RT @charlenerolls: 28% of successful print ads in German study shows someone smiling.- Alexander von Reibnitz #FIPPresearch Fri, May 24, 2013
Article
FIPP’s new Proof of Performance report to launch
FIPPâs soon to be launched report - Proof of Performance: the Case for Magazine Media, will be introduced in a special webinar on 19 June 2012.
The webinar will release pre-launch information from the report, which will, be published at the end of the month.
Register your FREE place at the POP webinar.
The report â POP - will set out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. Written by Consterdine, author of five editions of the UK PPAâs How Magazine Advertising Works, the guide will be bang up to date with research about consumersâ use of digital media as well as print and the impact of ads in digital and in print. Consequently much of this book deals with research about consumersâ use of digital media.
At the FIPP Research Forum in London on 29 May 2012, Consterdine presented the report:
All speaker presentation videos from the FIPP Research Forum are available for £99 (£50 if you attended the Research Forum). Contact Claire Jones for more information.
