FIPPâs soon to be launched report - Proof of Performance: the Case for Magazine Media, will be introduced in a special webinar on 19 June 2012.
The webinar will release pre-launch information from the report, which will, be published at the end of the month.
The report â POP - will set out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. Written by Consterdine, author of five editions of the UK PPAâs How Magazine Advertising Works, the guide will be bang up to date with research about consumersâ use of digital media as well as print and the impact of ads in digital and in print. Consequently much of this book deals with research about consumersâ use of digital media.
At the FIPP Research Forum in London on 29 May 2012, Consterdine presented the report: