FIPP has published The WMM Guide: Licensing and Syndication Explained â a report aimed at publishers and media owners looking to take the first steps towards international expansion.
The WMM Guide provides an invaluable introduction to the world of licensing and syndication, and is authored by John Cabell and Mike Greehan of Cue Ball.
From finding the perfect partner and negotiating the contract, to syndicating digital content and licensing websites, the WMM Guide offers insightful and practical advice from industry experts and a step-by-step guide to international success.
A free introductory webinar about licensing can be viewed at http://www.fipp.com/webinars.
To order a copy of the WMM Guide, visit http://www.fipp.com/publications.
For more information about the WMM Guide or the WMM event, contact FIPPâs events manager, Claire Jones.