Future creates events division

Future has appointed Jonny Sullens to the new post of head of events, with a brief to develop conferences and events as a significant new revenue stream for the company. He will begin his new role in October.

Sullens will spearhead the creation of conferences, events, shows and awards around Future’s specialist audiences in sectors including technology, digital creative media, cycling, crafts and video games.

Sullens will join from UBM, where he is group director, UBM Live London. Currently responsible for UBM Live’s portfolio of digital marketing, leisure and venue shows, Sullens was previously show director at Ithaca Media, where he drove significant growth across of number of events, including Leisure Industry Week, before the company was acquired by UBM.

Mark Wood, CEO, Future, said: "Future engages with passionate and specialist audiences in many areas and we want to extend that engagement with B2B and consumer events. We know these can provide an opportunity to offer additional services to our consumers and allow them to meet experts and stars in their particular field. We see this area as a significant new revenue opportunity for the company. Jonny has the perfect combination of energy and experience to head up this exciting new business at Future – I’m delighted to have him coming aboard."