RT @HMIPATBRENNAN: Rodale Launches Standalone E-Commerce Site, Rodale's http://t.co/kvZmRth9KM Tue, May 21, 2013
RT @mpamagmedia: @BoSacks #Deathofprint is not happening. It's evolving from a commodity to a luxury #imagconf #mpaimag Tue, May 21, 2013
RT @HMIPATBRENNAN: The New York Times Reinvents the Boring Banner Ad http://t.co/kDBvV4J67t Tue, May 21, 2013
@SestaBrzina Great stuff, keep in touch and let us know how it goes :) Tue, May 21, 2013
Hubert Burda Media launches Chinese language edition of Prestige: http://t.co/28KAngMwKG @burda_news Tue, May 21, 2013
Article
Hearst launches private audience exchange
Hearst Digital Media has launched the Hearst Audience Exchange, powered by PubMatic.
The exchange is being launched in partnership with Core Audience (formerly known as Red Aril), Hearstâs fully owned and operated data management platform (DMP). With the inclusion of the DMP, the Hearst Audience Exchange will add value by managing audience data assets, which will help advertisers make more informed purchasing decisions.
The Hearst Audience Exchange will satisfy client needs for both programmatic buying, which is the process of executing media buys through digital technology platforms like ad exchanges, and more targeted brand display advertising. With the new platform Hearst Digital Media will be able to utilise audience data so that the ROI around branded display efforts is more effective.
Hearst Digital Media represents a portfolio of 25+ digital brands including Cosmopolitan, Esquire, Seventeen and Good Housekeeping.
