How magazines will ape their apps

In a reversal of today’s content publishing model, print magazines pretty soon could start looking a lot like their app equivalents.

“The next redesign of our titles will see them redesigned with our tablet versions in mind,” magazine publisher Future’s tablet editor-in-chief Mike Goldsmith told an industry forum this month.

As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.

If he did that for Future’s 60+ titles, he would “bankrupt the company”, Future’s Goldsmith said. So, today, only three Future titles have the shiny iPad treatment.

Read the full article at its source on Paid Content.