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Inside Sports Illustrated: Building a magazine for the digital age


Among magazines, Sports Illustrated has emerged as a leader in the digital age.

In addition to its print edition, the title has produced a tablet edition for the iPad every week since it debuted last June and more recently added to its roster weekly editions for Android and webOS tablets. Sports Illustrated also produces daily content for SI.com, highlights 10 sports photos every day on its Chrome web app, and offers more content on special cross-channel packages, including Swimsuit.

Read the full piece from Mashable.


Terry McDonell, editor-in-chief, Sports Illustrated Group, USA will be speaking at the FIPP World Magazine Congress in New Delhi on 12 October. Visit www.fippindia11.com for more information.


Published: 01/08/2011

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