Magazines get serious about ecommerce

Earlier this month, Time Out New York, a weekly print and digital magazine covering entertainment in New York City, began selling event tickets through its website and iOS apps. And last week, Time Inc.-owned Real Simple magazine released a mobile gift guide that allows users to shop directly from the app. The next day, Elle magazine launched a shoppable trend guide on Facebook that encouraged users to make purchases on advertisers’ websites.

These initiatives are enabling lifestyle magazines to explore new revenue streams as their mainstay moneymaker, print advertising, continues to decline.

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