The service will offer media companies in the region the support of experienced media executives on a full-time basis for a period of no less than two months and no more than nine months to cover high level functions in editorial, advertising, research, subscription, digital, in addition to corporate management. The trend in media mergers to target synergies and efficiencies has often reduced senior executive positions to a minimum in the US, Europe and Australia. At the same time, print and digital media continues to expand in Asia. This is creating a high demand for experienced executives in the region.
Didier Guerin, president and CEO, Media Convergence Asia-Pacific (pictured), said: "This is where East meets West and undersupply of talent takes up the oversupply. In Australia alone, we have a pool of talented and experienced executives, who are interested in taking on new challenges and relocating on a temporary basis to solve problems and establish modern methods of management.