Meredith Corporation has announced the acquisition of the EatingWell Media Group, a multichannel brand focused on healthy eating; and the launch of Recipe.com, a brand that pairs recipes with digital coupons and savings.
"Meredith already produces great food content across our brands, and food is our top advertising category," said Meredith chairman and CEO, Steve Lacy. "In acquiring EatingWell and launching Recipe.com, we've added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them."
More than 60 per cent of EatingWell's current revenues come from digital sources, licensing and custom marketing. Recipe.com has a significant digital and mobile footprint as well, reaching women when they are planning meals and making important at-retail buying decisions.