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New research shows tablet users want instant access to websites


Tab Times reports on results from a survey of mobile users by Keynote Competitive Research, which shows that 60 per cent of tablet users expect to wait less than three seconds to get to a website.

Smartphone users aren’t cutting site vendors much slack either: 64 per cent say want websites to load within four seconds.

The need for speed is hardly restricted to mobile devices; Keynote found that 48 per cent of PC web users want download speeds faster than two seconds.

But the survey of over 5,000 mobile users showed a fair bit of frustration over download speeds, particularly on smartphones. Asked to list frustrating mobile experiences over the past two months, two-thirds of smartphone users cited "web pages slow to load."

The next largest pain point felt by nearly half of the panel surveyed was "website not optimised for smartphone."

Read the rest of this story on Tab Times.
Published: 08/08/2012

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