PPA says UK ABC figures show “sustained demand" for print
PPA has analysed
circulation figures for UK magazines released by ABC on 16 August. The figures are for audited magazines during the period from January-June 2012.
PPA says that the figures illustrate sustained demand for the medium in print, with the Total Average Issue Net Circulation compared with the same period the previous year recorded at -2.1 per cent.
Sectors to report year-on-year circulation increases for consecutive periods include Teenage Lifestyle (+55.4 per cent), Children's Magazines: Pre-School (+11.9 per cent), and Women's Slimming (+10.5 per cent).
The News & Current Affairs: Domestic sector remained popular among readers with a year-on-year increase of 5.4 per cent. There were also year-on-year increases in this reporting period for Home Interest: Gardening (+0.5 per cent) and Leisure Interest: Camping/Walking/Climbing (+3.3 per cent).
Commenting on the figures, PPA CEO Barry McIlheney said: "This is yet another solid set of ABC figures that underline print's enduring position within today’s multi-platform consumer magazine brands. The millions of magazines distributed every day in the UK are hugely powerful in connecting consumers with their passions and interests, leading discussions and creating real influence. The introduction of the new Digital Publications Certificate coupled with the impressive growth in the number of consumers paying for digital editions shows how tablets are already becoming established as a key platform for magazine brands.”Read more about the results on PPA’s website