The Spanish Magazines Association, AsociaciÃ³n de Revistas de InformaciÃ³n (ARI), has won the overall prize at the FIPP Research Awards. In a ceremony that took place in London, UK last night (29 May), the entry, âATENEAâ, won the award for Best Research by a National Association, and the judges felt that the study should also be the Overall Winner.
US market research company GfK MRI kindly sponsored the Awards dinner, and Kathi Love, its president and CEO, presented the winners with trophies.
Commenting on the winning entry, the panel of judges said: âATENEA is a system with two main elements: a tracking study to analyse specific advertising campaigns over time, and a modelling tool which measures the contribution of magazines in campaigns where TV is the main medium. The judges were impressed with the systemâs ability to demonstrate how magazines can bring added value at all stages of the consumer journey. The judges were also impressed that all this is combined with offering media strategists easy online access to the modelling tools. Furthermore, the entry provided clear evidence of the successful impact of ATENEA in the marketplace.â
The full list of FIPP Research Award winners is:
Best Research by a National Association
Winner: ATENEA: Effectiveness of Magazine Advertising, by ARI (Spanish Magazines Association), Spain
Highly Commended: AIM Engagement Survey, by AIM (Association of Indian Magazines), India
Best Research by a Single Company
Winner: Magazine ROI: Quantifying the Impact of Magazine Investment on Brand Sales, by Meredith Corporation, USA
Highly Commended: Stylist Mobile Insight Community, by Shortlist Media, UK
Best Research on Magazine Digital Products
Winner: The Mobile Magazine Reader, by MPA, USA
Highly Commended: iPad Panel, by Axel Springer, Germany
Special Award for Best Long-Term Programme of Research
AIM (Ad Impact Monitor) Ad Response Model, VDZ, Germany
Overall Winner: Best Research for Promoting the use of Magazine Media as an Advertising Medium
ATENEA: Effectiveness of Magazine Advertising, by ARI (Spanish Magazines Association), Spain
Guy Consterdine, FIPPâs research consultant said: âThe quality of the entries for the Research Awards was remarkably high, with well-researched studies of many different kinds, and it was a difficult - though elevating â task to judge which entries were the best. In recognition of the variety of topics researched, and the excellence of the entries in each area, the judges decided to make five Awards in total. Among these, the Overall Winner for the best research for promoting the use of magazine media as an advertising medium was the ATENEA project, entered by ARI, the Spanish Magazines Association.â
FIPP president and CEO, Chris Llewellyn said: âThe FIPP Research Awards exist to recognise the fabulous work going on within research departments of magazine media groups. We all believe instinctively in the power of magazine brands, but having independent empirical evidence to prove the case will always be essential.â
Summaries of the Research Award entries are available at www.fipp.com/research.
The FIPP Research Awards followed the first day of the FIPP Research Forum â a two-day event for publishers, researchers and marketing executives in the magazine business. Visit www.fippresearchforum.com for more information.