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Sport Magazine launches augmented reality issue



Sport Magazine has launched an interactive issue, which features video interviews and brings the editorial and advertising to life.

Readers who download Blippar, the image recognition app on their phones, will be able to see the front cover come to life. 

Sport Magazine’s editor, Simon Caney, said: “We're always exploring ways of delivering the magazine in a different way, but this is one of the most exciting things we've ever done.”


Visit Sport Magazine's stand at FIPP's WMM event on 29-30 May in London, UK.





Published: 14/05/2012

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