UBM has announced that it has contributed its Belgian medical print activities to a joint venture with Roularta Media Group (ROU), the Euronext Brussels-listed media group.
UBM Medica and Roularta have merged their respective Belgian professional medical print businesses into ActuaMedica, a 50:50 joint venture company. The staff and assets relating to UBM Medica’s print and digital titles (Journal du Medecin / Arksenkrant, Belgium Oncology News and Le Magazine du Pharmacien / Apothekers magazine) and Roularta’s print and digital titles (De Huisarts / Le Generaliste, De Specialisten / Les Specialistes, De Apotheker / Le Pharmacien and De Tandards / Le Denttiste) will be combined.
The Prescription pads business of both companies will also be combined and the joint venture company will retain the rights to publish the Medex directory under licence. It will be headquartered in Roularta’s offices in Brussels, Belgium.
ActuaMedica will be a provider of media-based marketing services for Belgian healthcare professionals.