What lies ahead for the magazine media industry?
FIPP’s latest report looks a the future of the magazine media.
In 2016…
» Total magazine revenue will reach US$97.3 billion.
» Global digital magazine circulation revenue will rise at 43.4% year-on-year reaching US$5.2bn.
» Digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 11%.
» Global digital magazine advertising revenue will be US$13.4 billion in 2016, which means 27% of total advertising revenue.
» Emerging economies such as China, India, Russia and South Africa will see the fastest growth in B2B magazines.
Trends is the unique magazine media reference, covering key industry data on a global, regional and country-by-country basis for the consumer and B2B magazine media market.
The report is compiled by FIPP and contributions from industry experts include ZenithOptimedia, PwC and regional and local associations, publishers and agencies. It also includes the FIPP monitor of cross-border launches.
The excel edition of Trends includes all the data in an open spreadsheet format, so you can edit, extract and analyse all the numbers at will, PLUS the full book in pdf version.
Trends 2014/15 is also available in print and digital format, powered by PressReader.
