Our pre-agenda, discounted offer for the FIPP World Congress 2017, with savings of £800 and more on final rates, ends mere days from today, on 30 April. To attend the Congress at this discounted rate, sign you and your colleagues up here.
The 41st FIPP World Congress takes place from 9-11 October 2017 at London’s iconic Tobacco Dock, not far the Tower of London. Delegate passes include access to the Opening Night party, two days packed with Congress programming and networking opportunity, as well as networking drinks in the “Congress Marketplace” the evening immediately after Day 1.
We now have 60 speakers confirmed for the 2017 Congress, with more to come soon. Here is a glimpse of some of what you will get to see on the agenda.
1. Speakers from among others Canada, the UAE and USA will share how they tackle multi-platform storytelling and business
2. We will have discussions and presentations focused on the power of special interest media, with speakers from Germany, the UK and US, to name a few
3. We will have specialists talking about building brand extensions, from events, to merchandising, to licensing and syndication (including, video), to cafes and more
4. Speakers from Australia, Germany and Norway will share magazine media innovation stories, showcasing how print can still be used to excite and enthral
5. Top business leaders from Brazil, France, India, the UK and USA (with more to come) in consumer and B2B businesses will share their secrets for successful transformation
6. We will talk about talent acquisition, development and retention, completing it with presentations from FIPP’s 2017 Rising Stars Awards winners
7. We will deep-dive into measurement, ad-effectiveness, and present new research on native advertising and other trends in dedicated FIPP Insight sessions
8. There will be several sessions dedicated to digital media strategies and brand case studies, including strong focus on video and other forms of storytelling, audience engagement and monetisation
9. Monetisation will in fact feature particularly strongly in the agenda, ranging from topics such as how publishers can increase Average Revenue per User through direct-from-consumer monetisation strategies, to sessions focused on topics such as building businesses on data, subscriptions, transactions, ecommerce, events and more.
10. We will take steps back, to look at the industry as a whole to consider future trends and operating models set to impact on publishers
11. And last but not least will tackle considerations around the role of media in a politically volatile world, from attacks on media to limitations on ownership to winning the trust of audiences
For more information about the FIPP World Congress and to register (remember the deadline for the pre-agenda offer: 30 April), visit fippcongress.com.
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