Highlights from the FIPP Insight EMEA World Magazine Trends Special Report include:
- The economy of the European Union generated a GDP of over US$17 trillion in 2013 according to Eurostat, which makes it the second largest economy in the world if treated as a single economy (first being the United States of America).
- With 8 per cent GDP growth in 2013 Central & Eastern Europe is the second fastest growing economy (behind Latin America) in the world
- Russia – which accounts for 42 per cent of total GDP – is the main driver and in spite of the political crisis in Ukraine.
- The outlook is much more positive with ad expenditure forecast to shrink by just 0.5%, followed by recovery to 2.6 per cent growth in 2015 and 3.6 per cent growth in 2016.
MIDDLE EAST & AFRICA
- Nigeria has emerged as the largest economy in Africa with a GDP of 502 billion but has one of the lowest ratios on advertising expenditure. With a total adspend in 2013 of US$785 million the ratio is 0.16 per cent, one of the lowest in the region.
- South Africa with a GDP of US$262 billion and an adspend of US$3,830 million has the highest ratio in the region (1.09 per cent).
- The worldwide average ratio is 0.69% and for MENA (Middle East and North Africa) this is 0.23 per cent.
- In MENA Saudi Arabia is the largest economy with a GDP of US$745 billion, but advertising revenue is so low, with ‘only’ US$602 million that it is one of the lowest in the MENA region.
- Most of the revenue comes from circulations and will grow to 61 per cent in the near future.
Over the last several years, publishers have often grasped almost desperately at slogan strategies – “digital first!”, “responsive design!”, “mobile first!”, to name but a few.22nd Feb 2017 FIPP News
Meet the future: Chatbots and messaging apps. The new Innovation in Magazine Media 2017-2018 World Report will look at how to engage audiences on the messaging apps where they spend most of their time.21st Feb 2017 FIPP News
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.21st Feb 2017 MagWorld
Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.17th Feb 2017 MagWorld
Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the “cover" and actual “publication” during the social media cycle – ultimately translate into an uplift in offline newsstand sales.16th Feb 2017 Opinion
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.19th Feb 2017 MagWorld
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