Highlights from the FIPP Insight EMEA World Magazine Trends Special Report include:
- The economy of the European Union generated a GDP of over US$17 trillion in 2013 according to Eurostat, which makes it the second largest economy in the world if treated as a single economy (first being the United States of America).
- With 8 per cent GDP growth in 2013 Central & Eastern Europe is the second fastest growing economy (behind Latin America) in the world
- Russia – which accounts for 42 per cent of total GDP – is the main driver and in spite of the political crisis in Ukraine.
- The outlook is much more positive with ad expenditure forecast to shrink by just 0.5%, followed by recovery to 2.6 per cent growth in 2015 and 3.6 per cent growth in 2016.
MIDDLE EAST & AFRICA
- Nigeria has emerged as the largest economy in Africa with a GDP of 502 billion but has one of the lowest ratios on advertising expenditure. With a total adspend in 2013 of US$785 million the ratio is 0.16 per cent, one of the lowest in the region.
- South Africa with a GDP of US$262 billion and an adspend of US$3,830 million has the highest ratio in the region (1.09 per cent).
- The worldwide average ratio is 0.69% and for MENA (Middle East and North Africa) this is 0.23 per cent.
- In MENA Saudi Arabia is the largest economy with a GDP of US$745 billion, but advertising revenue is so low, with ‘only’ US$602 million that it is one of the lowest in the MENA region.
- Most of the revenue comes from circulations and will grow to 61 per cent in the near future.
Francesco Marconi is the strategy manager and automation co-lead at the Associated Press in USA. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.18th Sep 2017 FIPP News
Ma-li Yang is president and editor-in-chief of Global Views Magazine in Chinese Taipei. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.18th Sep 2017 FIPP News
Mike Federle is president and chief operating officer of Forbes Media. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.11th Sep 2017 FIPP News
Alice Zimmermann is responsible for business development at Google in the UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.11th Sep 2017 FIPP News
As Forbes celebrates its 100th birthday on 15 September, president and chief operating officer Michael Federle talks to us about the brand’s legacy and values and how they play into what they plan for the future.11th Sep 2017 Features
Leveraging the power of artificial intelligence (AI) and big data strategies throughout the entire value chain should already be central for every media company, warns Martha L. Stone, author, consultant and CEO of the World Newsmedia Network.11th Sep 2017 Features
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.13th Sep 2017 Features
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