Quantcast
return Home

FIPP Research Awards 2014 shortlist announced

Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.

Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.

The FIPP Research Awards, now in their fifth year, reward research studies that promote the use of magazine media as an advertising medium, anywhere in the world.

The Awards were introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies and to stimulate ideas for further projects.

The winners of the 2014 FIPP Research Awards will be announced on the evening of 16 June 2014 at the FIPP Research Forum, during a special dinner.

The shortlist covers a wide-range of subjects including: Magazines; how consumers connect via multiple platforms; consumer magazines and B2B media; qualitative and quantitative methods; neuroscience; how consumers use magazine media; methods of measuring advertising effectiveness and the results of effectiveness studies. The entries for the Awards cover a wide geographical spread, and the key points from each will be summarised at the FIPP Research Forum.

Shortlist
  • Abril/Ipsos, Brazil: ‘Engagement of Digital Magazine Readers’
  • ABM (American Business Media), USA: ‘The Value of B-2-B’
  • ARI (Spanish Magazines Association), Spain: ‘Atenea Digital’
  • Bauer Media, UK: ‘Heat – a Journey Into Neuroscience’
  • G+J Media Sales, Germany: ‘G+J Success Barometer’
  • Immediate Media, UK: ‘Silver Spoon – Bake With The Best’
  • IPC Media, UK: ‘Connected Consumers’
  • Magazine Publishers of Australia, Australia: ‘Magazine Audience Performance Predictor (mapp)’
  • Magazines Canada, Canada: ‘Media Connections Study’
  • Meredith Corporation, USA: ‘Magazine Advertising Drives TV Viewing’
  • Universidad de los Andes Santiago, Chile: ‘Engaging Readers: Magazine Advertising Effectiveness in Chile’
  • Universities of Zurich and Albany, Switzerland and USA: ‘Targeted Advertising in Magazine Markets & the Advent of the Internet’
Places are still available to attend the FIPP Research Forum and Awards. For more information about the programme, or to book your place, visit www.fippresearchforum.com or contact Claire Jones.
  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • Transitioning to digital when print still pays the bills For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path. 25th May 2017 MagWorld
Go to Full Site