Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.
Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards
, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum
– a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.
The FIPP Research Awards, now in their fifth year, reward research studies that promote the use of magazine media as an advertising medium, anywhere in the world.
The Awards were introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies and to stimulate ideas for further projects.
The winners of the 2014 FIPP Research Awards will be announced on the evening of 16 June 2014 at the FIPP Research Forum, during a special dinner.
The shortlist covers a wide-range of subjects including: Magazines; how consumers connect via multiple platforms; consumer magazines and B2B media; qualitative and quantitative methods; neuroscience; how consumers use magazine media; methods of measuring advertising effectiveness and the results of effectiveness studies. The entries for the Awards cover a wide geographical spread, and the key points from each will be summarised at the FIPP Research Forum.
- Abril/Ipsos, Brazil: ‘Engagement of Digital Magazine Readers’
- ABM (American Business Media), USA: ‘The Value of B-2-B’
- ARI (Spanish Magazines Association), Spain: ‘Atenea Digital’
- Bauer Media, UK: ‘Heat – a Journey Into Neuroscience’
- G+J Media Sales, Germany: ‘G+J Success Barometer’
- Immediate Media, UK: ‘Silver Spoon – Bake With The Best’
- IPC Media, UK: ‘Connected Consumers’
- Magazine Publishers of Australia, Australia: ‘Magazine Audience Performance Predictor (mapp)’
- Magazines Canada, Canada: ‘Media Connections Study’
- Meredith Corporation, USA: ‘Magazine Advertising Drives TV Viewing’
- Universidad de los Andes Santiago, Chile: ‘Engaging Readers: Magazine Advertising Effectiveness in Chile’
- Universities of Zurich and Albany, Switzerland and USA: ‘Targeted Advertising in Magazine Markets & the Advent of the Internet’
Places are still available to attend the FIPP Research Forum and Awards. For more information about the programme, or to book your place, visit www.fippresearchforum.com
or contact Claire Jones
New innovation Report: Why you need to think about 'precision content'
Over the last several years, publishers have often grasped almost desperately at slogan strategies – “digital first!”, “responsive design!”, “mobile first!”, to name but a few.
22nd Feb 2017
The ‘4 categories’ for communicating with your customers
With gaining attention of consumers increasingly difficult in an age of information-overload, “it is essential that you communicate value, and reinforce the benefits of your service or product in every single communication,” says Michael Isaacs, director of product marketing at Vindicia, a provider of subscription billing and recurring revenue solutions.
21st Feb 2017
Go on a Washington Post deep dive with the Digital Innovators’ USA Tour!
The Washington Post is an amazing turn-around story in the media world. Since Amazon’s Jeff Bezos bought the newspaper in 2013, he has invested in it and encouraged innovation and experimentation, turning the Post into a laboratory for creating a sustainable future for newspapers.
21st Feb 2017
Innovation 'how to' report gives the lowdown on chatbots
Meet the future: Chatbots and messaging apps. The new Innovation in Magazine Media 2017-2018 World Report will look at how to engage audiences on the messaging apps where they spend most of their time.
21st Feb 2017
How Harvard Business Review is embracing the future
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.
21st Feb 2017
Hearst Autos broadens audience, invests in mobile and editorial for 2017
Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.
17th Feb 2017
Magazine covers: does controversy sell in the social media age?
Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the “cover" and actual “publication” during the social media cycle – ultimately translate into an uplift in offline newsstand sales.
16th Feb 2017
[Long read] How prepared are you for another fundamental shift in how your audiences behave?
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.
19th Feb 2017
Vox publisher, Washington Post and The Economist editors discuss solutions for ‘broken news'
Issues such as ‘objectivity’ and ‘advocacy’ featured high on the agenda at a Reuters Institute for Journalism 2017 memorial lecture on modern journalism held at St Anne’s College, Oxford University. However, one issue underlying the ensuing panel discussion was how to build new revenue models - the most important guarantee for both new and legacy media to sustain quality journalism.
15th Feb 2017