Quantcast
return Home

FIPP Research Awards 2014 shortlist announced

Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.

Twelve entries have been shortlisted for the FIPP’s 2014 Research Awards, which will take place on 16 June in Hamburg, Germany. The Awards will follow day one of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business, on 16-17 June.

The FIPP Research Awards, now in their fifth year, reward research studies that promote the use of magazine media as an advertising medium, anywhere in the world.

The Awards were introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies and to stimulate ideas for further projects.

The winners of the 2014 FIPP Research Awards will be announced on the evening of 16 June 2014 at the FIPP Research Forum, during a special dinner.

The shortlist covers a wide-range of subjects including: Magazines; how consumers connect via multiple platforms; consumer magazines and B2B media; qualitative and quantitative methods; neuroscience; how consumers use magazine media; methods of measuring advertising effectiveness and the results of effectiveness studies. The entries for the Awards cover a wide geographical spread, and the key points from each will be summarised at the FIPP Research Forum.

Shortlist
  • Abril/Ipsos, Brazil: ‘Engagement of Digital Magazine Readers’
  • ABM (American Business Media), USA: ‘The Value of B-2-B’
  • ARI (Spanish Magazines Association), Spain: ‘Atenea Digital’
  • Bauer Media, UK: ‘Heat – a Journey Into Neuroscience’
  • G+J Media Sales, Germany: ‘G+J Success Barometer’
  • Immediate Media, UK: ‘Silver Spoon – Bake With The Best’
  • IPC Media, UK: ‘Connected Consumers’
  • Magazine Publishers of Australia, Australia: ‘Magazine Audience Performance Predictor (mapp)’
  • Magazines Canada, Canada: ‘Media Connections Study’
  • Meredith Corporation, USA: ‘Magazine Advertising Drives TV Viewing’
  • Universidad de los Andes Santiago, Chile: ‘Engaging Readers: Magazine Advertising Effectiveness in Chile’
  • Universities of Zurich and Albany, Switzerland and USA: ‘Targeted Advertising in Magazine Markets & the Advent of the Internet’
Places are still available to attend the FIPP Research Forum and Awards. For more information about the programme, or to book your place, visit www.fippresearchforum.com or contact Claire Jones.
  • How Meredith's programmatic advertising is evolving This month, Meredith announced a partnership with The Trade Desk, to launch the latest evolution in its programmatic advertising strategy: programmatic shoppable display. 28th Nov 2016 MagWorld
  • How The New York Times brings the audience inside with Times Insider It appears that the high profile spat between The New York Times and President-elect Donald Trump has actually been good news for the paper’s bottom line. 28th Nov 2016 MagWorld
  • Chart of the week: Search and social squeeze publishers out of referral game According to data dug out by Australian communications consultancy firm Activate, publishers have been squeezed out of the referral game. This means, for example, that traffic to news websites doesn’t come from other news websites, but through non-news channels like search engines and social media. While two years ago news sites still accounted for nine per cent of referral traffic, this share has virtually vanished into nothingness this year. 28th Nov 2016 Insight News
  • How data and artificial intelligence are changing publishing Most media companies increasingly rely on data to inform their decision making processes on both strategic and tactical levels. Yet with the  widespread adoption of the Internet of Things (IoT) and Artificial Intelligence the amount of data companies can potentially harvest is set to rocket. 29th Nov 2016 MagWorld
  • The risks and rewards of a shifting mobile media landscape Rohit Dadwal is managing director of the Mobile Marketing Association, Asia Pacific. We caught up with him recently at FIPP Asia, where he gave us a candid insight into the evolving use of mobile devices on a global basis. As the phone moves out of people’s pockets and increasingly – and relentlessly – into their hands, we are reaching a point where mobile media consumption, and therefore production, is becoming an ongoing necessity. 28th Nov 2016 MagWorld
Go to Full Site