As co-founder and chief innovation officer of New York-based eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of online marketing, media and commerce. Geoff co-founded eMarketer in 1996 and has since built it into a global subscription business that enables thousands of companies worldwide to get the intelligence and data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s mission is to help businesspeople make better decisions in a world being transformed by digital, by aggregating, filtering, organizing and analyzing essential data and perspectives from multiple sources. In 2016 eMarketer, Inc. Geoff helped navigate the sale of the business to the European media giant Axel Springer S.E. and has continued on in his role as Chief Innovation Officer.
Prior to starting eMarketer, and serving as its CEO for more than 11 years, Geoff spent 17 years in the advertising industry working for a variety of large New York agencies, where he ran multinational accounts for numerous brands at Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
He speaks at major industry and corporate events around the globe, including the Interactive Advertising Bureau (IAB), ANA, 4As, the Economist Conferences, e-G8 Forum in Paris, Dmexco, Festival of Media, CeBIT, The Conference Board, The Financial Times, Google, Facebook, Clorox, J&J and, Visa.
Geoff will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet him there.
More like this
You now have an opportunity to visit and meet with Airbnb as the latest company confirmed to meet with us on FIPP and VDZ’s 5th Digital Innovators’ Tour to Seattle and San Francisco from 12-17 November. Other confirmed meetings include companies ranging from Algorithmia to Twitch, from Facebook to Slack, and from Microsoft to Google and more.25th Sep 2017 FIPP News
Karla Geci works with Strategic Media Partnerships at Facebook EMEA. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.25th Sep 2017 FIPP News
The FIPP World Congress agenda includes a number of power panel and deep-dive discussions, around which individual presentations with case studies and expert insights are then built to add further depth to the programme.25th Sep 2017 FIPP News
In two weeks speakers, delegates and sponsors from 40+ countries will get together in London for the 41st FIPP World Congress, the industry’s flagship global event. Time is now running out to join them there.22nd Sep 2017 FIPP News
Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty.21st Sep 2017 Features
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
In his new role as group director of Haymarket Consumer Media, Alastair Lewis is ensuring that some of the UK’s most respected specialist magazine media brands are positioned to thrive in an international environment.25th Sep 2017 Features
Research by PwC indicates a strong trend towards money being spent on advertising aimed at kids under the age of 13 on all digital platforms. The kids digital advertising market could hit the $1.2 billion mark by 2019, then representing 28 per cent of all advertising directed at the youngest.18th Sep 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next