Quantcast
return Home

FIPP World Congress 2017 | Meet the speaker: Linda Thomas Brooks, MPA

Linda Thomas Brooks is the president and chief executive officer of MPA - the US association of magazine media. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

***See more about the FIPP World Congress here and sign up here.***

Linda Thomas Brooks ()

Linda was named MPA's president and CEO in January 2016. 

Before joining MPA, Thomas Brooks was co-founder and president of GearDigital, a data-driven integrated agency and a subsidiary of Wilson RMS. Prior to GearDigital, she was president of Ingenuity Media at The Martin Agency, and executive director of Media & Marketing at Trilogy, a privately held business technology company. Thomas Brooks also served as senior vice president for GM MediaWorks, a stand-alone agency dedicated to serving General Motors. During her decade-long tenure with General Motors, she created a new media operation; developed strategy; and created infrastructure for increasing focus on digital and emerging media.

Linda developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. She has served on a variety of industry boards including the American Advertising Federation, Institute for Advertising Ethics and the Audit Bureau of Circulation, now the AAM. Thomas Brooks has also received numerous industry honors, including Advertising Age Women to Watch Award, Advertising Women of New York Impact Award for mentoring and 100 Leading Women in North American Automotive Industry. 

She is passionate about viewing the media landscape through the lens of the consumer and is an ardent believer in the power of strong media brands to change the world.

Linda will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet her there. 

Congress 2017 horizontal ()

More like this

FIPP World Congress 2017 | Meet the speaker: Jesper Laursen, Native Advertising Institute

FIPP World Congress 2017 | Meet the speaker: Andreas Finborud, Schibsted

FIPP World Congress 2017 | Meet the speaker: Anne-Marie Tomchak, Mashable

FIPP World Congress 2017 | Meet the speaker: Genevieve Kunst, Popsugar

FIPP World Congress 2017 | Meet the speaker: Walter Longo, Abril Group

FIPP World Congress 2017 | Meet the speaker: Lillian Betty, Time Inc. UK

  • What to expect as Hearst Magazines' new Airbnbmag hits the streets Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel. 22nd May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • Transitioning to digital when print still pays the bills For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path. 25th May 2017 MagWorld
Go to Full Site