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Innovation chapter download: A culture of innovation starts with the leader

Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success.

Innovation chapter culture ()

Without a leader who creates a culture that encourages and rewards innovation, creativity, and risk-taking, no one will feel safe enough or empowered enough to risk failing. Nothing will change because change will have no champions.

The editors of the 2016-2017 Innovation Report, John Wilpers and Juan Señor include a 10-step CEO guide to create an innovation friendly culture, four recommendations about how to decide what innovations to pursue, and a model for change.

The 7th annual Innovation in Magazine Media 2016-2017 World Report - which you can order here - delivers proven strategies and tactics for the hottest, more important areas in publishing today: native advertising, mobile, video, data, ad blocking, micropayments, distributions platforms and trend spotting.

Download the full chapter here

Innovation at DIS2017

DIS 2017 logo (10th) ()


Don't miss the launch of the NEW Innovation in Magazine Media 2017-2018 World Report at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin. 

Book your place now to join John Wilpers as he takes DIS delegates on a whirlwind tour round the major innovations impacting on media today with case studies from all over the world. 

John Wilpers ()

Save 15% by pre-ordering your copy of the new Innovation Report at the special rate today.

The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP - the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.

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    21st Feb 2017 MagWorld
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    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.

    17th Feb 2017 MagWorld
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    Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the “cover" and actual “publication” during the social media cycle – ultimately translate into an uplift in offline newsstand sales.

    16th Feb 2017 Opinion
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    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.

    19th Feb 2017 MagWorld
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