Meet the future: Chatbots and messaging apps. The new Innovation in Magazine Media 2017-2018 World Report will look at how to engage audiences on the messaging apps where they spend most of their time.
Some tech experts say chatbots and messaging apps will replace websites and apps. "They will be faster, smarter, easier to use, friendlier, more targeted, more secure, more personal, more satisfying, and more widely used than websites, apps, and social media," writes ">John Wilpers, author of the Innovation report and senior director of Innovation Media Consulting.
"Chatbots and messaging apps will address consumers’ personal and professional needs and interests and, if a wildly popular chatbot in China and Japan (Xiaoice) is any indication, chatbots will also become readers’ 'friends'", according to Wilpers.
The Innovation Report will give the lowdown on what messaging apps and chatbots are, how and why they offer better engagement than the web and native apps, how to make money from them, and also why there may be editorial resistance to bots. It will also look at how to build a chatbot and how to measure its success. It will investigate successful chatbot case studies including China's Xiaoice, the National Geographic T-Rex Chatbot, and Quartz.
The 8th annual Innovation in Magazine Media World Report delivers proven strategies and tactics for the hottest, more important areas in publishing today: mobile, monetisation, progressive vs native apps, print innovation and the overwhelming plethora of media tech (which tools do you need and how should you use them).
The Innovation World Report is written for FIPP every year by Innovation Media Consulting - a global consultancy helping publishers succeed in the digital age.
John Wilpers, the author of the Innovation Report will present a whirlwind tour of the latest edition at its launch at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin, Germany.
In addition to the speaker programme, DIS 2017 provides opportunity to meet, discuss trends, challenges and opportunities, or simply catch up and have fun through a number of formal and informal networking events. DIS is organised by FIPP, the network for global media, and VDZ, the German Publishers Association. See the full programme here.
More like this
Joanna Abeyie is managing director at Hyden Talent in the UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
Christian Kallenberg is consulting director at We Like Mags in Germany. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
Patrick Walker is director of media partnerships, EMEA, at Facebook. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.31st Jul 2017 FIPP News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
On August 14, 2017, the management board of Media Group Medweth will be expanded to include a four-member body (alongside Christian Medweth, Bozidar Luzanin and Marie-Christine Dreyfus), as well as expanding the management of OZ-Verlag. Frances Evans, formerly international marketing and innovation at Burda International, joins as a member of Medweth's management board, and as CEO of OZ-Verlag at the Rheinfelden site, together with co-'managing director Sandra Linsin.9th Aug 2017 Industry News
For the last fifteen or so years Azeem Azhar has been a key commentator on the intersection of technology and online media. He has worked with both mainstream media companies like Reuters, The Guardian and the BBC alongside social startups like Peerindex and Mink Media. In many different capacities and different guises Azeem has been asked to predict the future, and many people are eager to hear what he has to say.9th Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
What are the key dos and don’ts for native advertising? Which brands do native really well? How do you ensure that native brings value to all involved parties?11th Aug 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next