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New Innovation in Media pre-launch discount ends today

The 15% pre-launch saving on the 8th edition of Innovation in Magazine Media World Report ends today. The 2017-2018 edition of the book will be launched on 20 March at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place in Berlin, Germany 19-21 March. Order now to take advantage of this special offer.

The Innovation in Magazine Media is a treasure trove of solutions to editorial and sales challenges. Every year it delivers proven strategies and tactics for the hottest, more important areas in publishing today

The 2017-2018 edition is no exception. It highlights the bold, unflinching, and even wrenching reorganisation needed to reinvent sales and editorial teams.

Chapters include:

- Messaging apps and chatbots - Finding the future in unlikely places

- Mobile - Forget digital-first and mobile-first, it's time for precision content

- Monetisation - How the heck do you make money in magazine media these days

- Print innovations & offbeat - Media creating wacky and wonderful new experiences in print and digital formats

Offbeat - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Progressive web apps v. native apps - A no-brainer solution: Progressive web apps. Take it to the bank

- Reinventing legacy editorial & sales teams - Enough peaceful evolution; it's time for radical revolution

Monetisation - Innovation in Magazine Media 2017-2018 World Report (FIPP)

- Media tech - In the tsunami of media tech, which tools do you need and how should you use them?

The World Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director of Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. 

Join John Wilpers on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year at the Digital Innovators' Summit on 20 March. 

John Wilpers ()

Order your copy now to save 15% on the launch price. Special rate deadline:TODAY. 

Wilpers and Innovation director Juan Señor are available to present the case studies included in the report to your teams at your companies or to regional media associations. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.

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  • How this magazine re-engineered itself to the point of becoming a global licensing play In this exclusive video interview for FIPP, Ilkka O. Lavas, publisher and senior partner for Finnish publishing house City Digital OY, explains the process involved in transitioning a lagging legacy print brand into a thriving digital publication, and going beyond to create an international software licensing solution. 19th Apr 2017 MagWorld
  • Why and how Schibsted innovated by launching new magazines International media group Schibsted started in newspapers two centuries ago. Now, it’s evolved into many different forms of media and into many more countries. Andreas Finborud, publishing director, shares some of the story of how the business has evolved, with particular emphasis on how they are innovating with magazine media of late… 25th Apr 2017 MagWorld
  • Tech CEO to publishers: ‘Don’t underestimate the value of your brands, content’ The rise of LinkedIn has had a major impact on the jobs advertising market, but there are lessons from the response of publishers to this disruption that can be applied to other areas of business – in particular when it comes to the importance of brand and quality of journalism. 19th Apr 2017 MagWorld
  • How Paris Match's innovative data tool engages audiences during the French election

    The French presidential election is an opportunity for innovators in French journalism to embrace a variety of platforms for political news coverage. Paris Match – founded in 1949 – created among other initiatives its own online data tool to assist readers to analyse political language. The French franchise of Business Insider – only 6 months old – focused on speaking directly to ‘the next generation of French leaders’.

    23rd Apr 2017 MagWorld
  • How The Times drives habitual digital use with an editions-based approach It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be working for The Times and how this could apply to others?   26th Apr 2017 MagWorld
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