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Two more companies added to the Digital Innovators' Tour programme: National Geographic and Google

The next Digital Innovators' Tour to New York and Washington DC will take place between 7-12 May 2017. These two cities offer an interesting mix of innovative traditional publishers and new media players as well as tech companies and other organisations that will impact the future of publishing.

We are working hard on developing the programme and we are pleased to announce the addition of these two influential organisations:

National Geographic Partners

National Geographic Partners is a multi-platform media innovator that excels at visual storytelling. National Geographic Partners is the new name for the organisation after the National Geographic Society split off its media assets into an expanded joint venture with News Corp. Its CEO will host us at their headquarters in Washington D.C. We have asked them to share their approaches to the creation, distribution and monetisation of content across platforms.


Google continues to be an important platform for media companies. We will be meeting with the Strategic Partnerships group in New York that focuses on Google products for publishers. We have asked them to discuss the latest Google’s offerings for publishers and monetisation opportunities, as well as new platforms for content that Google is working on.

DI Tour companies Dec 2016 ()

These latest additions support an already strong line-up of confirmed meetings with the following companies and their senior executives:

Atlantic Media

Atlantic Media’s portfolio of digital, print, event, social, and mobile platforms serve an audience of over 30 million each month on topics such as politics, business, economy, foreign policy, science, technology, arts and culture. Its brands include The Atlantic and Quartz. We will be meeting with the President and have asked him to share the latest on mobile and digital efforts, where they see opportunities for revenue and growth, and how they foster innovation. 

Hanley Wood Media

Hanley Wood is a B2B company serving the information, media, and marketing needs of the residential, commercial design and construction industry. It provides business intelligence and data-driven services, media, high-profile executive events, and strategic marketing solutions. We will be meeting with the President and have asked him to talk about Hanley Wood’s portfolio, how they serve their target audiences, and how they approach developing new services and revenue streams. 


Gannett is one of the leading media companies in the US, with its flagship newspaper USA Today and over 100 local news organisations. We will be meeting with the Chief Strategy Officer and the Head of the Gannett Innovation Lab and have asked to hear about Gannett's digital and mobile efforts, ways it fosters innovation, and where it sees revenue and growth opportunities. We are also working to arrange a tour of the Innovation Lab that is set up to prototype and experiment with new ideas.

Deep Focus

Deep Focus is a global, digitally led 500-person creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers’ lives. We will be meeting with the Chairman and CEO and have asked him to share Deep Focus’ insights into building culturally connected brands and his perspectives on global consumer, cultural and media consumption trends.


Facebook has become an important platform for media. We will be meeting with Facebook’s New York office and have asked them to discuss the latest developments at Facebook that impact publishers and how publishers can best leverage and prepare for them.

We are excited by the companies already in the programme, as well as the interesting businesses we are talking to and are looking to add. The tour promises its participants insightful discussions with the leaders of the organisations we meet with, as well as with their peers from around the world. Attendees will enjoy stimulating conversations and get new ideas and input for their own businesses. In previous tours, delegates have told us that they greatly valued the insights from these open discussions.

DIS Tour 2017 ()

To enable our participants to focus on the meetings and discussions with their colleagues, we offer this tour as an all-inclusive package. It includes five night’s hotel, all meals and transportation during the tour. The cost is €7,900 for FIPP and VDZ members and €9,750 for non-members. 

The number of tour participants is strictly limited. To secure one of these spots, please register with Anja Mumm. If you are interested and want to know more, let Anja or Ray know, so that we can answer your questions, send you updates and give you priority for registration as the tour fills up.

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