Quantcast
return Home

African publishers take content global

Independent African publishers and authors face a unique set of challenges and limitations; on a continent where even school textbooks necessary for basic education do not ever reach their destination, and where the culture of reading is so woefully weak and undervalued that in some areas illiteracy is still a major obstacle.

Independent African publishers and authors face a unique set of challenges and limitations; on a continent where even school textbooks necessary for basic education do not ever reach their destination, and where the culture of reading is so woefully weak and undervalued that in some areas illiteracy is still a major obstacle. This restricts their market to only local bookshops and outlets, which leads to the limitation and even the strangling of their content's potential.

Many African publishers have successfully taken advantage of digital distribution to combat this problem; however there are still some that are lagging behind the curve. Very little African content ever makes it to the international market via traditional publishing, but digital publishing renders all size publishers equal, allowing them to compete in the digital sphere amongst some of the largest publishing houses internationally.

Great potential in Africa's digital publishing future
More and more digital publishing solutions are adjusting their offering to enable local authors and publishers to take their content online. Effectively providing them with the platform to monetize their content and transgress the geographical boundaries that traditional publishing is limited to and instead freeing their content by offering it on mobile stores like Apple, Android, and BlackBerry, to a readership that spans the globe.

Not only will the rest of the world now have access to genuine African content; but with the introduction of more and more affordable e-reading devices, including tablets with e-reader apps, we will see more Africans reading local content. Already the increase in digital sales of this content is encouraging. More affordable eReaders and tablets in Africa should encourage the uptake of local eBooks, which will have a positive effect on the continents' reading habits.

Many independent African publishers embracing digital
Snapplify is an African-based digital publishing company, with partners all over the globe, that has played a major role in helping numerous local publishers and authors leverage their digital publishing platform to give their content the global push. Not only does this mean they will experience international traction, but because Snapplify supports Android (the dominating OS in Africa)  there will soon be a proliferation of accessible local content available on the mobile stores.

Some independent African publishing clients thriving on the Snapplify digital publishing platform include Mampoer shorts, Big Bug Books, iOL, Nollybooks in Nigeria, and AfriBooks (launched in collaboration with Burnet Media and Snapplify partner, Berg + Bach).

Tim Richman, MD of Burnet Media said: "Digital publishing in South Africa is in something of a no-man's land at the moment. There is a steadily increasing market, but it appears to be more interested in buying international titles rather than local. We believe AfriBooks offers a great opportunity to take easily accessible, well-priced content to a wider audience, both within South Africa and abroad."
  • Berlin based company SPRYLAB opens London office and hires staff SPRYLAB technologies, a Berlin-based mobile technology company, specialising within the digital publishing sector, has expanded into the UK market and has opened its first international office in London. 21st Sep 2016 Industry News
  • Time Inc. UK reshapes for greater growth
    Time Inc UK has announced big plans to help grow its business in a changing market. A key part is consolidation, with digital operations, encompassing strategy, brand, product and audience development coming under digital director, Neil Robinson. As a result of this change he assumes responsibility for the majority of Time Inc. UK’s brand websites. This centralisation of digital will allow greater focus and be a strong platform for growth, according to the company.
    21st Sep 2016 Industry News
  • Paris Match launches on Snapchat Discover Lagardère Active’s French news weekly Paris Match has launched on Snapchat Discover, describing it as a partnership where Snapchat brings tech and Discover experiences from other markets and Paris Match brings its storytelling. 19th Sep 2016 Industry News
  • Edition Digital introduces new pricing plans
    Edition Digital has announced new pricing plans, which the company says positions itself as the best price performance publishing software on the market.
    15th Sep 2016 Industry News
  • How Facebook has derailed the strategy of several key media companies One of the key presentations at the Digital Innovators’ Summit in 2016 was Lucy Küng’s overview on why some publishers are more successful in establishing digital businesses than others. A year might not seem like a long time, yet in twelve months the world of digital media has moved on significantly. Social platforms have become more prominent, video is booming and the continuing rise of native advertising are just three key trends. 20th Sep 2016 MagWorld
  • Why editorial metrics give journalism a boost Attention is no longer the mere act of close or careful observation. More than ever, it is the golden shekel in the media marketplace. And within a now well-established, highly-competitive and challenged attention economy, fierce battles are being waged to secure a slice of users’ limited bandwidth. 26th Sep 2016 MagWorld
  • News magazines provide context, analysis in a digital era Despite the overabundance of information and content available on the internet, there is an appetite for news content from trusted news brands. Consumers are keen for a digest of key news in specialist magazines, but are also updated throughout the day by news sites. 20th Sep 2016 MagWorld
  • Cultural blocks form a barrier to innovation In today’s shifting media landscape, constant change is the new normal. Innovation is needed to keep up with the rapid pace of change and is the only way to survive and thrive in the new reality. But, it can be a huge challenge for media companies, because innovation involves breaking with the traditional or existing ways of doing things. Innovation offers companies pathways to growth, but requires organisational change first. 20th Sep 2016 MagWorld
  • Download the FIPP Asia Pacific speaker presentations

    Download the presentations from FIPP Asia Pacific, on 27-28 September 2016 in Singapore.
 Please note that we will ONLY share those presentations we have been given permission to share by the speakers.


    Available presentations are hyperlinked to the speaker name below.
 Please note that this page will be updated throughout the event, so check back later for more.

    Any problems/questions? Ask Amy.

    27th Sep 2016 FIPP News
Go to Full Site