Martin Sorrell: Magazines deserve more credit for effectiveness
According to a report in The Times, Sorrell told an audience this week at a Broadcasting Press Guild breakfast in the UK: “There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for].”
Sorrell cited research showing that traditional media is often more engaging than digital content. His remarks are important because WPP, which owns media-buying powerhouse GroupM, steers billions in advertising budgets to various media.
