Should brands invest in YouTube, Facebook or look elsewhere?
In recent months the behemoths of online video have entered a battle not seen since Apple and Microsoft drew swords in the late 80s and early 90s. YouTube, the mainstay for online video, boasts over a billion users after 10 years in existence and has never had to sweat much before. However, Facebook has entered the fray and begun to make big investments in the video space, leaving YouTube clinging onto its talent.
The last figures released by Facebook in January claimed that the number of videos being posted globally by users had increased by 75 per cent, only months after founder, Mark Zuckerberg claimed that within five years, most of the platform would be video.
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