Quantcast
return Home

The Economist is joining Snapchat Discover

Snapchat is bringing more serious news to its Discover section, adding a new channel from The Economist this [past] weekend.

The channel will publish 14 to 17 snaps each weekend, telling business, politics, science and technology stories through a mix of graphics, video, animation and text. Its weekend publishing schedule is another sign that Snapchat is getting more flexible with publishing frequency. The first Discover partners, including People and CNN, were posting content on a daily basis. Since then, there have been popup channels like Seventeen Prom from Hearst, occasionally appearing channels from Vox Media’s eight verticals and others that don’t publish daily, including Vogue’s (which publishes Tuesdays and Fridays) and We the People (Sunday through Thursday).

For Snapchat, having variety of publishing frequency lets it promote a range of content in an increasingly crowded Discover section that also features Lives Stories from events and geographic locations.

For The Economist, posting once a week lets it have a presence there without overly taxing its staff. While some publishers have had to create dedicated teams — of as many as 10 people, in MTV’s case — to feed Snapchat’s needs, The Economist has four people on Snapchat, only two of whom are dedicated to the channel for now.

Read the full article here.

Source: Digiday

  • How Harvard Business Review is embracing the future

    Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.

    21st Feb 2017 MagWorld
  • Hearst Autos broadens audience, invests in mobile and editorial for 2017

    Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.

    17th Feb 2017 MagWorld
  • Magazine covers: does controversy sell in the social media age?

    Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the “cover" and actual “publication” during the social media cycle – ultimately translate into an uplift in offline newsstand sales.

    16th Feb 2017 Opinion
  • [Long read] How prepared are you for another fundamental shift in how your audiences behave?

    Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.

    19th Feb 2017 MagWorld
  • Vox publisher, Washington Post and The Economist editors discuss solutions for ‘broken news' Issues such as ‘objectivity’ and ‘advocacy’ featured high on the agenda at a Reuters Institute for Journalism 2017 memorial lecture on modern journalism held at St Anne’s College, Oxford University. However, one issue underlying the ensuing panel discussion was how to build new revenue models - the most important guarantee for both new and legacy media to sustain quality journalism. 15th Feb 2017 MagWorld
Go to Full Site